Are you ON FIRE for the Super Bowl Jersey Girl Sports Fam? Good news, so is Alicia Keys.
The Grammy-winning R&B singer will perform the National Anthem before the NFL championship game on Feb. 3 in New Orleans.
According to the NFL, Keys’ three performances at the Super Bowl will be the most in the event’s history. She sang “America the Beautiful” before the 2005 game, and was part of the pre-game show in 2008.
So as we are cheering our teams and enjoying Championship Sunday when the San Francisco 49ers play the Atlanta Falcons in the NFC championship game, and the Baltimore Ravens face the New England Patriots to determine who will be playing in the Super Bowl – we can also cheer the fact that woman star power is dominant on the biggest stage in television.
I just know that these women are true “Jersey Girls” at heart, as does the NFL. In fact here are some facts compiled in an NFL study reported on ESPNW:
- NFL merchandise sold to women jumped significantly over last year, according to Fanatics, the world’s largest online retailer of officially licensed products. The 2011 playoff season showed a dramatic change: an 85 percent sales increase in December over 2010 and a 125 percent increase in January from the year prior.
- The number of American women participating in fantasy football doubled in 2011, according to LPSOS Public Affairs, which works with the Fantasy Sports Trade Association.
- Marketing experts say women are a prized demographic for the NFL because of their value to advertisers. 70 percent of “important family decisions” are made by women.
In addition to Keys, Beyonce is scheduled to perform the half-time show and reported to be adding Kelly Rowland and Michelle Williams from Destiny’s Child to her line-up.
While you are “home-gating” “tail-gating” or attending the Super Bowl cheering for your team, also celebrate the special flavor women lend to Football and sports.
Female fans are fans for life and more likely to be loyal to their team. Who you got Jersey Girl Sports fam?
Your Jersey Girlfriend,