Alyssa Milano Touches NASCAR with New Apparel Line for Women
Every time I get dressed to check out one of my favorite sports, NASCAR, I am always conflicted about what I should wear. Thanks Alyssa Milano I don’t have those issues anymore.
Earlier this month, Alyssa Milano’s TOUCH clothing line reached a deal with NASCAR to create a line of apparel for NASCAR’s female fan base. The line will not only give the female fan the best in fabrics for their race day look, but will showcase NASCAR drivers such as Dale Earnhardt Jr., Tony Stewart, Danica Patrick and Jimmie Johnson.
“We’re excited to welcome Alyssa to the NASCAR family, and for the first time, we now have a fashion forward clothing line exclusively for our many female fans,” said Blake Davidson, NASCAR vice president, licensing and consumer products. “The Touch brand offers our fans a fresh and stylish line of apparel that is designed specifically for them.”
According to line’s press announcement, the initial launch will include a variety of women’s tops for NASCAR drivers Kyle Busch, Dale Earnhardt Jr., Carl Edwards, Jeff Gordon, Jimmie Johnson, Kasey Kahne, Matt Kenseth, Brad Keselowski, Danica Patrick and Tony Stewart. Touch by Alyssa Milano is manufactured and distributed by G-III Sports, a division of G-III Apparel Group Limited, and is available for purchase at the NASCAR.com Superstore and trackside retail locations operated by Americrown during select NASCAR Sprint Cup Series race weekends.
“I am very excited to be able to bring Touch apparel to female NASCAR fans,” said Alyssa Milano. “I have received so many requests over the past few years to expand distribution of the Touch brand into NASCAR, so I’m really proud to have NASCAR under the Touch brand umbrella.”
We were introduced to Milano’s super cute feminine flare when Touch first introduced a line for Major League Baseball and then for the NFL. The thing I really love about this line is it’s not over the top with pink; the line is sexy, it’s sassy and it says I love racing. The tees can be paired with a cute pair of jeans, some flats, or some shorts and a pair of converse. While women always have a hard time trying to figure out what to where to a game or a race, Touch is here to save the day!
Your Jersey Girlfriend,