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Colleges will start selling beer and wine at games to add revenue

Colleges will start selling beer and wine at games to add revenue

What missing from collegiate sports games? Alcohol, of course!! (yeah right)

In an effort to increase revenue, some universities will start selling beer and wine at their games. Southern Methodist University (SMU) is one of them.

From USA Today Sports:

And with athletic departments getting ready to absorb multimillion-dollar obligations in new player benefits thanks to a wave of litigation and NCAA restructuring, it’s plausible that others might soon follow suit.

“It seems like it’s going that way, and I think you’ll see more doing it,” said Virginia Tech athletics director Whit Babcock. “But it’s a cultural issue at a place of higher education where there’s a tradition (of not selling it). I don’t know that it will be one of the top things on my agenda. But as more people do it … I’ll definitely be watching.”

SMU netted six-figure profits for only twelve games with their test run last year. Eyes will be watching on how this will work. Typically, collegiate games are alcohol free and this move is definitely uncharted territory. However, even that depends on the region of the country. The south, typically more conservative will be slower to move that the north, where selling alcohol for some colleges and universities is the “norm”.

Babcock has the unique perspective of recently leading athletic departments with two very different approaches to the issue of alcohol sales. At Virginia Tech, which hired him in January, alcohol at football games is only available in luxury suites. At Cincinnati, his previous job, beer was sold at practically every on-campus sporting event — including green beer on St. Patrick’s Day to help attract fans to a baseball game.

Whereas Babcock has no plans to push for alcohol sales at events in the more conservative, rural campus community at Virginia Tech, availability of beer wasn’t just non-controversial at Cincinnati, it was viewed as a given in a more competitive, pro-oriented market.

“In my 2½ years there, we didn’t have any alcohol-related incidents, so it worked,” Babcock said. “It opened my eyes that it could be done in a responsible way.”

Sports. College students. Alcohol. Could be a dangerous mix.

What do you think?

Your Jersey Girlfriend,

~Angela Davis

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