The may be “America’s Team” but the Dallas Cowboys aren’t the most valuable. In fact, among Forbes list of most valuable sports teams, soccer teams made up 4 of the top 10 – a bold reminder of how lucrative and profitable soccer is in the world, and it’s potential to growth in the United States.
Here’s the the top ten most valuable sports teams in the world:
1. Manchester United – Soccer $2.3 billion
2. Real Madrid – Soccer $1.88 billion
3. NY Yankess – Baseball $1.85 billion
4. Dallas Cowboys- Football $1.85 billion
5. Washington Redskins – Football $1.56 billion
6. L.A. Dodgers – Baseball $1.4 billion
7. New England Patriots – Football $1.4 billion
8. Barcelona – Soccer $1.31 billion
9. NY Giants – Football $1.3 billion
10. Arsenal – Soccer $1.29 billion
While baseball only accounted for two of top 20 spots, to no surprise football (American football) held 11 of the 20 spots. This is indicative of the NFL’s increasing popularity. The quest to take the NFL ‘across the pond’ to England is still an annual game with the goal of driving more international fans.
Don’t hold your breath. Soccer still reigns as king among sports fans globally, but the NFL may be slowly but surely gaining ground. What’s also not surprising is the lack of the MLB’s presence. Baseball is still a popular sport, but is no longer ‘America’s favorite pastime’.
The other opportunity is the chance for soccer to become bigger in the United States. MLS is growing in presence and with the most major cities having or acquiring an MLS team, it may not be long before soccer finally becomes a popular U.S. sport.
In the meantime, the NFL is king in the U.S. and soccer may be the only sport able to dethrone it.
What do you think?
Your Jersey Girlfriend,