According to various sources it seems that Oklahoma City Thunder’s superstar, Kevin Durant will be the latest to join the sports agency of rapper and business mogul, Jay-Z.
While Jay-Z’s knowledge of the sports is limited to really him owning the Brooklyn Nets, a rebirth of an NBA team from New Jersey, Jay-Z is a brand genius, which is the one thing that athletes need to set themselves apart. But don’t think for a moment that Jay-Z is doing this all alone; he is backed by one of the most powerful sports agencies out there, Creative Artists Agency.
“KD doesn’t want a traditional NBA agent anymore,” a league source told Yahoo! Sports. “He wants Jay-Z to handle his branding. …He had a chance to be with his idol and couldn’t say no.”
This isn’t the first time that Durant has changed agents; this will be his second shot at it in two years. Most recently Durant was represented by Landmark Sports. Rob Pelinka, President of Landmark said, “We are honored & blessed to have worked on behalf of Kevin for a brief period of time.”
With Durant dominating on the court, the player is making moves to dominate households by trying to become as large as or larger than Kobe Bryant or even LeBron James. Even though people have only been taking notice of Durant during the last two years, sitting in third behind Bryant and James isn’t a bad place to be. Trust me signing to Roc Nation to increase that brand presence was probably the smartest thing that Durant could have done.
If Durant is in fact joining Roc, he won’t be in bad company, he’ll join Yankees second baseman Robinson Cano, Jets rookie quarterback Geno Smith, and Tulsa Shock guard Skylar Diggins. There are even rumblings that Roc Nation could be singing New York Giants’ Victor Cruz.
Your Jersey Girlfriend,