If La La Anthony didn’t already have enough on her plate with being the wife New York Knicks baller, Carmelo Anthony, a mother, the star of her own reality show and being BFF to some of the hottest celebrities, La La is now starting another adventure of launching her own makeup line.

La La is partnering up with Loren Ridinger, who is the SVP of Market America/Shop.com and has her own skincare and jewelry lines, to create her own Motives by La La makeup line.

La La said in a statement “Having my name on a cosmetics line has always been a dream, one I’m excited to share. Every girl always tries to find that perfect color or shade that suits their personality, and now she can do it easily and affordably.

Motives for La La will focus on formulas and shades that are for African American and Latina women.

The line is expected to launch in February on the Motives Cosmetics website or through a Motives Cosmetics consultant. Motives by La La will range from $16 to $40.

Your J.G.F.,

Marcelle English