First reality TV, now high-end fashion ads. That’s the latest venture for Michael Phelps.

The all-time-winningest Olympian stripped down–in water no less, for a Louis Vuitton ad showing him in a bathtub wearing his speedos and his goggles. Phelps apparently, at least in the ad, carries his goggles, Speedos, and 22 Olympic medals everywhere he goes in a leather Louis Vuitton duffle bag.

Whether or not it’s believable, it’s certainly marketable and Michael Phelps marketability skyrocketed with that 22nd medal.

This is certainly the beginning. Me thinks we’ll be seeing him everywhere!

Your Jersey Girlfriend,

~Angela Davis