NBA’s New Women’s High Heel: A huge misstep or a slam dunk?

Now I love my shoes…Christian Louboutin, Manolo Blanik, Jimmy Choo, Badgley Miscka, Cole Hann, the list goes on and on. But the newest member to the sexy high heel club had taken an ill-fated misstep. Meet the NBA High Heel! Now instead of just wearing your favorite team apparel, ladies you now can have your favorite team on your feet, in 4 inches nonetheless. In an effort to mix women and fashion, the NBA has partnered with a company in Orlando called HERSTAR to design pro-basketball footwear that features team logos. Price points range from $99 suede heels to $275 blinged-out crystal covered heels. You can get them in heights varying from 3 inches to 6inches, depending on your preference. According to an article that I read on the shoe’s designer and HERSTAR CEO, Holly Joffrion's blog, the inspiration behind the shoe came when Joffrion’s husband invited her to an NBA game so she went online to see what to wear and she found nothing “appropriate”. So she took a pair of patent leather shoes, put the Orlando Magic logo on it and posted it on her site, and she began to receive requests for the shoes. To me this is like the spandex--just because it’s there doesn’t mean it should be worn. The top selling heels appear to be the San Antonio Spurs, Los Angeles Lakers and the Oklahoma City Thunder team pumps. What?!?! No Miami?!? I thought this would have at least been popular in the ‘shoe show’ bars and clubs down on the strip. My question is, who is the target audience for this type of shoe? Is this for the classy, sophisticated woman who’s out enjoying an NBA game with her significant other or girlfriends? I think not. To me this screams, “look at me, I’m trying to get me a ball player”. I’m all about being “appropriately” dressed for a basketball game, or any sports outing for that matter, but 3 nor 6 inch stilettos are not the way to go. As I can appreciate the entrepreneurial spirit, I just can’t get with the product. Some ladies now know and understand that there’s a time and place for everything and sometimes ‘less is more’. Your Jersey Girlfriend, Marcelle English

Author: Jersey Girl Sports

Jersey Girl Sports is a lifestyle brand dedicated to the millions of women who like to watch sports. We present sports from the female perspective--the way we see it, how we talk about it and what we have to say about it. It's sports on OUR terms. We can enjoy sports as much as any man, just with better shoes.

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