NCAA ends ‘use rights’ with EA Sports
The NCAA is pulling its contract with EA Sports which include use rights for their logo and name in video game as they fight a lawsuit which claims they owe billions of dollars to former college players for allowing their likeness to be used for free.
“We are confident in our legal position regarding the use of our trademarks in video games,” the NCAA said. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.
The contract officially expires in 2014 so that will be the last year of the NCAA Football game. However, EA Sports will still produce a college football game, which seems to fall in line with the NCAA rules:
“Member colleges and universities license their own trademarks and other intellectual property for the video game,” the NCAA said in a statement. “They will have to independently decide whether to continue those business arrangements in the future.”
It seems those arrangements are in the works as s source within EA Sports says after the contract expires, the game will be called College Football 15. This really is the best strategy for the NCAA because the outcome of this lawsuit could be historical and possibly impact the future landscape of college sports.
The lawsuit filed by former UCLA basketball star Ed O’Bannon, which was then expanded to include other players claims, according to ESPN, that the NCAA and EA Sports have used their names and likenesses without compensation and demand the NCAA find a way to give players a cut of the billions of dollars earned from live broadcasts, memorabilia sales and video games.
I’m very interested in the outcome of this lawsuit. While I initially felt that college players had no case for getting paid, I’ve change my position after understanding the billions of dollars raked in by the collegiate powerhouses and the many students who don’t get the support and resources needed after being the contributors to the billions raked in.
I think there should be a change to the NCAA system. While I don’t think they should get paid on the level of professional athletes, I do think some level of compensation is the right thing to do.
In the meantime the NCAA is backing out extending their use right and that is just smart strategy.
Your Jersey Girlfriend,