New sports network ‘FOX Sports 1’ to launch August 17th
Move over ESPN, it’s time to make room for another sports network! That’s right Jersey Girl Sports fans, a new sports network is coming your way.
FOX Sports officially announced plans to launch a national cable sports network, FOX Sports 1 (FS1) to be a viable and competitive alternative to ESPN. This has been 15 years in the making, and while the network knows it will take a few years to be a viable competitor to the ESPN powerhouse:
“It’s going to take a while. We’re not expecting to knock ESPN off in a week or two,” said David Hill, svp of News Corp, adding, “It’s going to take two to three years” before FS1 can compete with ESPN on equal footing.”
A few years indeed, but this is necessary. I think more competition in sports news and information is ultimately good for the sports consumer. FS1 will challenge ESPN to change the way it delivers its sports news and become more focused on what the viewers want. I also think FS1’s foothold in programming with its current partnership packages with NASCAR, Major League Baseball, college football and UFC to name a few.
FS1 plans to leverage its network with some popular faces including Regis Philbin who’s set to host Rush Hour a weekday drive-time chat show, while the Fox NFL Sunday gang will host an evening gridiron show, Fox Football Daily.
And what does ESPN have to say about this? Well, they ain’t “scurred”.
“It’s difficult to be disrupted if you don’t allow somebody to flank you, right?” ESPN president John Skipper told Adweek. “As long as we don’t let anyone else get a market share lead in mobile, or in apps or in something new that comes along, we’ll be hard to displace.”
Famous last words. I say, never underestimate an opponent. In the meantime, let the network games begin!
Will you switch from ESPN? What kind of programs would you like to see? I’d love to see some content geared toward female sports fans.
Your Jersey Girlfriend,