Nike and Other Brands Drop Lance Armstrong
With all the drama that has surrounded Lance Armstrong in the past couple of months; we could have seen this one coming a mile away. A number of his endorsers including Nike, Radio Shack and Anheuser-Busch have decided to part ways the Tour de France winner.
In Nike’s decision they said that there insurmountable evidence that Armstrong participated in doping and misled Nike for more than a decade. However Nike explained that they would continue to support Armstrong’s cancer charity and will continue to carry the Livestrong products.
Wednesday Armstrong resigned as chairman of the foundation. The charity said the decision was made by Armstrong himself after talking it over with his family. A spokeswoman for the foundation said the former professional cyclist continues to deny the allegations that he used performance-enhancing drugs, adding that he will remain on the foundation’s board.
RadioShack—closely aligned with Armstrong since it signed a sponsorship agreement with the cyclist in July 2009—said Wednesday it has ended its relationship with Armstrong.
Anheuser-Busch had signed a three-year agreement with Mr. Armstrong at the end of 2009 and he has appeared in several commercials for the Michelob Ultra brand; that is now over. The brewer said it wouldn’t renew Armstrong’s contract, which expires at the end of the year.
One company that hasn’t left Armstrong’s side is Oakley, the sunglass company that has been with Armstrong for over 20 years. Oakley said Wednesday that it is “reviewing the extensive report from the USADA, as well as our relationship with Lance.” The sunglasses maker said it will await final decision-making by international cycling’s governing body, the International Cycling Union, with a response to USADA’s file.
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