Power moves: Jay-Z to become a sports agent
Rapper-turned-sports-enthusiast-turned-team-owner is now making another move to become an NBA agent. Jay -Z, whose real name is Shawn Carter, is selling his less than one percent interest in the Brooklyn Nets to become a certified player agent.
Don’t be fooled. While Carter may only have a less than one percent interest in the team, he had a big impact with an even bigger influence. According to Yahoo Sports! he had input and in some cases complete control of everything from the interior of the $1 billion Barclays Center to the design of the team’s black-and-white uniforms, which he debuted himself during his run of eight sold-out concerts in September that served as the debut of the arena.
NBA rules dictate that an agent for any player cannot have any ownership in a team. Jay-Z and his Roc Nation company recently partnered with Creative Artists Agency (CAA) and with the plan to compete for players in this June’s NBA draft. In order to do this, he has to give up his interest in the team.
Is this a good move? While I’m confident that Jay-Z can move about confidently in the music world, his sports and business acumen leave me wondering. Sports is a business, and it’s more than just signing a player. It’s about the player, his brand and, most important, his life after his pro-sports career.
It will be interesting to see how Jay-Z works this opportunity. As it relates to business, we’ll call him Shawn Carter.
What do you think?
Your Jersey Girlfriend,