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Atlanta-based Jersey Girl Sports help Brands Tap into Lucrative Female Audience

Co-Founders Help Sports and Major Brands Connect to Valuable Female Audience through Consumer Engagement

Atlanta, GA - July 6, 2011 - Who knew paring a baseball bat and gloves with a sexy pair of stilettos on a female's body would create such a stir on the ball-field? Angela Davis and Marcelle English, co-founders of Jersey Girl Sports(JGS), an online multimedia lifestyle brand for female sports fans, quickly becoming the hottest online sports and web TV destination knew exactly the arouse it would create. From teaming up with major and minor league baseball teams for their signature Strikes & Stilettos event under the JGSU (Jersey Girl Sports University) brand whose mission is to give women their own 101 playbook, to appearing on TV and radio as special contributors dishing on sports from a woman's perspective, Jersey Girl Sports is leading the way and helping sports teams and brands find creative ways to tap into an overlooked, yet lucrative female target audience. Embarking on two successful years as sports content creators and aficionados, Jersey Girl Sports have worked with brands such as Toyota, Black Enterprise, Sony, NFLPA, the137th Kentucky Derby and Macy's to engage the female audience using sports as its platform. It was not long ago when marketers had to choose between soap operas and the NFL when putting together media allocation plans to attract women, but now with soaps being a thing of the past, women comprise about one-third (34%) of the adult audience for sport event programs. According to a 2009 Nielsen report, female viewership increased at least 2% each year during each of the last six Super Bowl games. With those types of attention-getting facts, Jersey Girl Sports is a prime ally when tapping into a female-centric audience of sports lovers. Launched in June 2009, Atlanta-based Jersey Girl Sports was created by two best-friends who were determined to take their love, passion and knowledge for sports to other women like themselves. The company tag says "Where Women and Sports Meet on Our Terms" is the exact feeling that Angela Davis and Marcelle English, the founders, want this niche medium of female fans to experience when coming to Jersey Girl Sports. "We understand the power and influence that women have in sports and thus create opportunities to capitalize on the strengths and value they bring to the industry," shares English. "Through this powerful medium we are not only able to feature a brand's product or service in our creative, but use it in an actual lifestyle scenario that will move the female target audience to buying closure." The success of one of their collaborations was helping Toyota sell a car during an 'On the Road' episode in New Orleans for the Atlanta Falcons/New Orleans Saints NFL game. Jersey Girl Sports was recognized by The Little Pink Book as the fastest growing website and lifestyle brand for female sports fans where women connect through blogs, events and video segments. The site receives more than 500,000 monthly impressions via Facebook alone and has seen over 300-plus percent growth month-to-month since January 2010. They also recently appeared in TV and radio media such as ABC, 11 Alive's "Sports Extra", Charleston Sports Radio and "SportsTalk" on VoiceAmerica to name a few. Angela Davis explains, "Jersey Girl Sports is at the heart of every woman who loves sports. We create an experience where a woman can find her place and add value within her favorite sport." So, who is a jersey girl? According to www.JerseyGirlSports.com, Jer∙sey Girl: [jur-zee gurl] n. --A woman who likes sports; a woman who embraces sports as a part of her lifestyle; The successful woman at the end of the bar who enjoys sports as much as any man, just with better shoes. Jersey Girl Sports is available to provide sports media content, for speaking engagements and special on-air broadcasting opportunities. All media inquiries or requests for interviews should be directed to Tamika Morrison at 404.593.0607, or email at publicity@tmorrisonpr.com. Jersey Girl Sports Founded in 2009, Jersey Girl Sports (www.jerseygirlsports.com) is the ONLY multimedia lifestyle brand for female sports fans. This site gives women the opportunity to get sports news and scores, watch Jersey Girl TV, blog about topics and interact with other female sports fans across the country called JGFs, Jersey Girl Friends. Get a feminine yet sporty experience with www.JerseyGirlSports.com 24/7, 365 days a year.

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Atlanta-based Jersey Girl Sports help Brands Tap into Lucrative Female Audience

Female-focused Event teams up with Low Country Live’s Laura Harris to capture the Fun and Excitement of Baseball from a Woman’s Point-of-View

ATLANTA, GA – Jersey Girl Sports (JGS) an online multimedia lifestyle brand for female sports fans, the hottest online sports and web TV destination created for women by women is teaming up with the Charleston Riverdogs, for Strikes & Stilettos, a female-centric event designed specifically for women to capture the camaraderie of the game on Saturday, July 23, 2011 starting at 6pm. Laura Harris, morning co-anchor for ABC News 4’s Good Morning Charleston and co-host of Lowcountry Live, will join Jersey Girl Sports to host Strikes & Stilettos at Joseph P. Riley Jr Park, 360 Fishburne Street. Although the event is free to all ladies, only 120 women that pre-register for the event will enter the park for free. All other registrations will require a $10 fee for park entrance. Attendees participating in this pre-game event will kick-off with a player meet-and-greet, Baseball 1-0-1, a Cocktail Reception and loaded swag bags from sponsors such as OPI, RelaxZen, Popstar Rhianna’s latest fragrance, REBL FLEUR, Chirply Greeting Cards, Unique Tanning, Stella Nova Spa & Salon and more. The grand finale will consist of watching the RiverDogs play where the ladies will have an opportunity to put their new found knowledge to the test. Launched in June 2009, Atlanta-based Jersey Girl Sports was created by two best-friends who were determined to take their love, passion and knowledge for sports to other women like themselves. The company tag says “Where Women and Sports Meet on Our Terms” is the exact feeling that Angela Davis and Marcelle English, the founders, want this niche medium of female fans to experience at Strikes & Stilettos. Laura Harris, co-host of Low Country Live shares her excitement, “When I heard about the opportunity to host this wonderful event, I was immediately on-board. As a woman who loves watching football, working out, and golfing, an event like this is like a dream come true!” “Jersey Girl Sports is at the heart of every woman who loves sports,” shares Angela Davis, “We are excited to partner with the Charleston Riverdogs to bring Strikes & Stilettos to their female sports fans, where we will create an experience where any woman can find her place and add value within her favorite sport.” Recently recognized by The Little Pink Book as the fastest growing website and lifestyle brand for female sports fans where women connect through blogs, events and video segments, Jersey Girl Sports receives more than 500,000 monthly impressions via FaceBook alone and has seen over 300-plus percent growth month-to-month since January 2010. “Strikes & Stilettos is that playbook that every woman wish she had when watching sports with her boyfriend or husband,” says, Marcelle English, “We give women the 1-0-1 in our interactive sports classrooms complete with learning the basics to help women stay connected to what’s going on with the game as well as giving the ladies an opportunity to get up-close-and-personal with some of the eye-candy on the team.” So, who is a Jersey Girl? According to www.JerseyGirlSports.com, Jer∙sey Girl: [jur-zee gurl] n. --A woman who likes sports; a woman who embraces sports as a part of her lifestyle; the successful woman at the end of the bar who enjoys sports as much as any man, just with better shoes. To sign up for Strikes & Stilettos or to learn more about Jersey Girl Sports, please visit the website at www.jerseygirlsports.com. Jersey Girl Sports is available to provide sports media content, for speaking engagements and special on-air and broadcasting opportunities. All media inquiries or requests for interviews should be directed to Tamika Morrison at 404.593.0607, or email at publicity@tmorrisonpr.com. Jersey Girl Sports Founded in 2009, Jersey Girl Sports (www.jerseygirlsports.com) is the ONLY multimedia lifestyle brand for female sports fans. This site gives women the opportunity to get sports news and scores, watch Jersey Girl TV, blog about topics and interact with other female sports fans across the country called JGFs, Jersey Girl Friends. Get a feminine yet sporty experience with www.JerseyGirlSports.com 24/7, 365 days a year.

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Jersey Girl Sports – Where Women Meet Sports on Their Terms

Interaction, Information & Entertainment Make Website & Web TV A Perfect Fit for Female Sports Fans

ATLANTA, GAJersey Girl Sports(JGS) an online multimedia lifestyle brand for female sports fans, the hottest online sports and web TV destination created for women by women is embarking on a groundbreaking two-year anniversary. The site gives women the opportunity to get sports knowledge, news and scores, participate in online polls, watch Jersey Girl TV, blog about sports hot topics and interact with other female sports fans across the country called “JGFs”, Jersey Girl Friends. During their remarkable two-years in operation, Jersey Girl Sports have interviewed top celebrities, athletes and personalities such as: Cam Newton (the number one draft pick in the NFL), Michael Vick, Deion Sanders, R&B Star, Trey Songz, NASCAR’s Danica Patrick, NFL’s Al Harford, CEO of NFL Films, Steve Sabol, Dick Vermeil and David “Deacon” Jones, to name a few.

Launched in June 2009, by Angela Davis and Marcelle English, two best-friends who were determined to take their love, passion and knowledge for sports to other women like themselves. The company tag says “Where Women and Sports Meet on Our Terms” is the exact feeling that Davis and English want this niche medium of female fans to experience when coming to Jersey Girl. JerseyGirlSports.com is the only place to get a feminine yet sporty experience 24/7, 365 days a year. Recently recognized by The Little Pink Book as the fastest growing website and lifestyle brand for female sports fans where women connect through blogs, events and video segments, Jersey Girl Sports receives more than 500,000 monthly impressions via FaceBook alone and has seen over 300-plus percent growth month-to-month since January 2010. Angela Davis shares, “Jersey Girl Sports is at the heart of every woman who loves sports. Especially given that sports watching has taken over soap opera watching. We create an experience where a woman can find her place and add value within her favorite sport.” According to studies, women represent 80 percent of consumer spending as they buy on behalf of others and influence their household purchases. Davis continues, “At Jersey Girl Sports, women make up 73 percent of our audience, the best opportunity for brands to connect with the woman who holds the purse strings.” Growing wildly popular among other media outlets with their take on sports and up-to-the-minute sports news whether it’s NFL, NCAA, NBA, NASCAR or the PGA, Jersey Girl Sports have recently appeared on TV, radio and in online interviews for their catchy style and ability to seamlessly merge the world of sports with the lifestyle of women. “Jersey Girl Sports educates, informs and entertains women who enjoy sports”, shares Marcelle English. “Women are starting to outpace the boys in their numbers and commitment to their favorite teams.” Jersey Girl Sports understands the power and influence that women have in sports and thus creates opportunities to capitalize on the strengths and value they bring to the industry. “You’re definitely seeing lady power at work in the arena here.” shares Cate Newton of sportsmedicineschool.org. Another buzz factor making Jersey Girl Sports popular with female fans and advertisers is the element of JG TV. This girl power online network provides interviews, entertainment and news like no one else. Shows include X’s & O’s, a weekly sports show that updates and recaps the week in sports; On the Road with Jersey Girl is where Jersey Girl Sports travels to games, training camps, events, etc. to get the scoop and keep our JGFs informed; and the 3GSpot, where quick, spontaneous, on-location interviews are done via a mobile device. Steve Sabol President of NFL Films shares, “Their enthusiasm and passion for what they do is evident. Keep up the good work!” “With the combination of the website and a web TV element, we have been able to see the interest in Jersey Girl Sports rise”, explains English. “Before we launched the site, we were heavy with social media, promoting the concepts of Jersey Girl Sports and creating the initial buzz with the early episodes of X’s & O’s, On the Road with Jersey Girl Sports and the 3GSpot. Two-years later, we’re happy to see that these videos have gone viral giving tens of thousands of women the information and entertainment they desire. Plus we are able to satisfy our partners.” Jersey Girl Sports has worked with Toyota, Black Enterprise, Sony, NFLPA, the137th Kentucky Derby and Macy’s in many of their branded entertainment segments. Jersey Girl Sports is available to provide sports media content, for speaking engagements and special on-air and broadcasting opportunities. All media inquiries or requests for interviews should be directed to Tamika Morrison at 404.593.0607, or email at publicity@tmorrisonpr.com. Jersey Girl Sports Founded in 2009, Jersey Girl Sports (www.jerseygirlsports.com) is the ONLY multimedia lifestyle brand for female sports fans. This site gives women the opportunity to get sports news and scores, watch Jersey Girl TV, blog about topics and interact with other female sports fans across the country called JGFs, Jersey Girl Friends. Get a feminine yet sporty experience with www.JerseyGirlSports.com 24/7, 365 days a year.

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