We all love our Team USA Olympic athletes, but we must not forget the sacrifice and support of their families. Proctor & Gamble is honoring these families by opening the P&G Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment.
This is a part of the P&G “Thank You, Mom” campaign, which celebrates and honors all that Mom’s do in raising great kids. P&G will provide Team USA family members with a place to come together, have meals, watch the Olympic Games, meet other Team USA families and celebrate medal wins for Team USA at the London 2012 Olympic Games. The Family Home is an extension of P&G’s “Thank you, Mom” gift, which also included a $1,000 Visa reward card to every mom of a U.S. Olympian and Paralympian to help offset travel costs to watch their kids compete.
The P&G U.S. Family Home will offer services from P&G’s vast portfolio of industry-leading brands, including Pantene®, Crest®, Duracell® and Head & Shoulders®. Brands will offer a number of amenities to guests, including pampering for moms by CoverGirl® and Olay®, shaves for dads by Gillette®, a Pampers® play area for toddlers, and complimentary laundry service by Tide® and Downy®.
The P&G Family Home will also welcome a number of high-profile entertainers and legendary athletes, including John MacReady, who will be at the Family Home to host parties and events and Olympic gymnastics legend Shawn Johnson, who will be P&G’s official London correspondent reporting daily from the Family Home on behind-the-scenes activity with moms and athletes.
“The P&G U.S. Family Home will allow U.S. athletes the opportunity to spend invaluable time with their families during the most intense and taxing experience of their life,” said Lisa Baird, USOC’s chief marketing officer. “This safe haven is one that will allow them to have peace of mind and time to focus on the competition. The U.S. Family Home truly exemplifies the strength of P&G’s commitment to the Olympic Movement.”
We give a special shout out to Proctor & Gamble for stepping their game up and taking sponsorship to the next level.
Your Jersey Girlfriend,