Roc Nation Sports secures lucrative Sparkling Ice contract for Kevin Durant
Jersey Girl Sports fam there are still doubts about whether Jay-Z’s sports marketing agency, Roc Nation Sports can really deliver for its clients. The multi-million dollar contract for MLB star Robinson Cano was a nice notch in their belt, and they can now add one more. Roc Nation Sports just inked a major endorsement deal for OKC Thunder star Kevin Durant with the Sparkling Ice brand.
According to ESPN.com:
Kevin Durant has signed another major endorsement deal since switching agents to Jay Z’s Roc Nation Sports.
The Oklahoma City Thunder forward signed a deal Monday to endorse Sparkling Ice, a zero calorie carbonated water drink that is one of the fastest growing beverage brands in the U.S.
Terms weren’t disclosed.
Of course, Durant is thrilled with the deal.
I’ve always challenged myself on the basketball court, but this offseason is really the first year I’m challenging myself off of it — on the business side,” Durant told ESPN.com. “This is a brand I drink every day that I love and I wanted to be a part of it. I want to help them get to the next level.”
For those who are still doubting Roc Nation Sports, be careful. Roc Nation is slowly but surely making their mark and making their presence known.
What do you think?
Your Jersey Girlfriend,