Shaq has taken his interests off the court and sidelines to the front office. He’s now a minority owner of the Sacramento Kings. Shaq will meet with the new owner and players today and he’s pretty excited about this new venture:
“What interested me in this deal is the new vision, the new Kings, the new everything,” said O’Neal, who so famously deemed the Kings the “Queens” at the start of the 2002-03 season. “I’ve always wanted to be part of something like this. … It’s going to be great.”
The Sacramento Kings have new ownership now headed by the Silicon Valley software tycoon in Ranadive and also includes 24-Hour Fitness founder Mark Mastrov. Shaq is a welcomed addition to the ownership which will use him in a marketing campaign aimed at changing the stigma and perception that the Kings are a second rate team. The marketing will be seen in their ads to fans and networks like ESPN:
“Hey ESPN … Nice Airball,” one of their promotional posters for a Nov. 15 home game that will be aired by ESPN reads. “New era. New swagger. The best fans await you.
Shaq has a very optimistic look on team, seeing their stance as perhaps the “worst” team an opportunity to be better:
“Worst is at the bottom, which means you can’t get no worser,” he said of the Kings’ ranking. “There’s no such thing as worser, which means we can only get better. And we will get better. Once that new arena comes, once that new downtown is up, once we have a conversation with the players and get everybody to step up, they’ll be knocking on the door.
“Hopefully Vivek, with Mr. Mastrov and myself and the team and organization can get it back to where it used to be. I’m telling you these new plans, oh my. You’re going to be like, ‘Sacramento is doing what?’ That’s what we want people to say.”
Now that the Kings will stay in Sacramento with new ownership and a new commitment to improve, the rest is up to the fans to support.
What do you think?
Your Jersey Girlfriend,