With pro-athletes more like celebrities making as many headlines in TMZ as they do ESPN, it comes as no surprise that the marriage of the two would become official–again. Hip-Hop rapper Jay-Z stepped into this marriage today announcing not only the launch of Roc Nation Sports, but that they’ve signed their first client: New York Yankees All-Star second baseman Robinson Cano.
Roc Nation Sports will partner with Creative Artists Agency (CAA) giving them much needed credibility. Jay-Z, who’s real name is Shawn Carter is excited about the partnership:
“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Carter said in a statement.
While this is exciting, it isn’t the first time the entertainment world tried to enter the sports arena. Rapper Master P and Ricky Williams attempted a partnership with CAA that didn’t work out. Despite that, Cano is looking forward to good things:
“At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” Cano, who is leaving agent Scott Boras to sign with Roc Nation, said in a statement.
Now this will be interesting. While I’m sure Jay-Z is making a smart move through this venture, I wonder if he has the business savvy to make real impact for pro-athletes after their time is up on the field, court or arena. It is more than branding and promotion to keep an ex-athlete profitable in major way. Many of these athletes will need additional education, social and business skills.
In the meantime, being connected to a “Jay-Z” may be a good thing. Let’s hope Shawn Carter can deliver.
Your Jersey Girlfriend,
~ Angela Davis