Sports and entertainment meet: Jay-Z launches Roc Nation Sports

With pro-athletes more like celebrities making as many headlines in TMZ as they do ESPN, it comes as no surprise that the marriage of the two would become official--again. Hip-Hop rapper Jay-Z stepped into this marriage today announcing not only the launch of Roc Nation Sports, but that they've signed their first client: New York Yankees All-Star second baseman Robinson Cano. Roc Nation Sports will partner with Creative Artists Agency (CAA) giving them much needed credibility. Jay-Z, who's real name is Shawn Carter is excited about the partnership:
"Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years," Carter said in a statement.
While this is exciting, it isn't the first time the entertainment world tried to enter the sports arena. Rapper Master P and Ricky Williams attempted a partnership with CAA that didn't work out. Despite that, Cano is looking forward to good things:
"At this point in my career, I am ready to take a more active role in my endeavors both on and off the field," Cano, who is leaving agent Scott Boras to sign with Roc Nation, said in a statement.
Now this will be interesting. While I'm sure Jay-Z is making a smart move through this venture, I wonder if he has the business savvy to make real impact for pro-athletes after their time is up on the field, court or arena. It is more than branding and promotion to keep an ex-athlete profitable in major way. Many of these athletes will need additional education, social and business skills. In the meantime, being connected to a "Jay-Z" may be a good thing. Let's hope Shawn Carter can deliver. Your Jersey Girlfriend, ~ Angela Davis  

Author: Jersey Girl Sports

Jersey Girl Sports is a lifestyle brand dedicated to the millions of women who like to watch sports. We present sports from the female perspective–the way we see it, how we talk about it and what we have to say about it. It’s sports on OUR terms. We can enjoy sports as much as any man, just with better shoes.

Leave a Reply

Your email address will not be published. Required fields are marked *