Johnny Manziel gets first major endorsement deal with Nike; Rumored to be the largest for the 2014 NFL rookie class

Here we go! He hasn’t even been drafted yet, but he’s already making and signing deals. According to Nike spokesman KeJuan Wilkins, Manziel signed a multi-year marketing contact with  Nike. Wlkins did not disclose the details, but it’s rumored that this deal will be the highest for any rookie in the 2014 NFL Draft class. 

I’m sure Nike is paying BIG for this deal. Adidas, Under Armour and New Balance’s Warrior brand all submitted proposals for marketing deals with Manziel. 

Well, get ready. It won’t be long before the potential number one pick in this year’s NFL draft is getting paid to be call and wear “Johnny Football”.

What do you think?

Your Jersey Girlfriend,

~Angela Davis

Adidas selling T-shirt to support bombing victims

In an effort to further show support for those suffering from the tragedy of the Boston bombings, Adidas is selling a limited edition T-shirt with the words “Boston stands as one” with the Boston Athletic Association logo underneath. Adidas is the official sponsor of the Boston marathon and the shirts will sell for the meaningful price of $26.20.

Adidas Boston shirt

Adidas Boston shirt

According to USA Today Sports, all proceeds will go to The One Fund, a charity that was announced Wednesday by Boston Mayor Tom Menino and Massachusetts Governor Deval PatrickThe One Fund will aid those affected by Monday’s attack.

I love the words….”stand as one”. I hope we continue to do that. 

Your Jersey Girlfriend,

~Angela Davis

Louisville and Adidas selling Kevin Ware t-shirts for $25 each–but who gets the profits?

It took only about 48 hours for Louisville and Adidas to capitalize on Kevin Ware‘s injury and profit from his pain. They are putting out a Rise To The Occasionshirt featuring Ware’s number 5 shirt, but Ware won’t see any of the money.

In what they’re calling a  laughable “respectful tribute” the shirts will sell for $24.99 each. Louisville sensing the outrage from the public about the money they’d make, waived their royalty rights–money they’d make off each shirt sold. However, a portion of the proceeds  “benefit University of Louisville Athletics,” with the rest likely going directly to Adidas.

Kevin Ware shirt by Adidas

Kevin Ware shirt by Adidas

So why can’t any of the money go to Ware? Well, according to NCAA rules, student athletes–or amateurs, are not allowed to make money of the licensed apparel–but they don’t seem to mind letting them be the impetus for the profits. This brings up the longtime discussion of the millions of dollars schools rake in off the backs of their students. Beyond the scholarship, couldn’t money be set aside for these players once they graduate?

And what about Kevin Ware? What if he doesn’t get better? What if, ten years from now he has additional complications from this injury? Will Adidas step in an pay his medical bills?

I’m all for capitalism, but I think a hard discussion should be had around college athletes and their compensation from schools who continue to benefit from their talents. 

Jersey Girl Sports fam, what do you think?

Your Jersey Girlfriend,

~Angela Davis

New NCAA Uniforms Bring A Madness Of There Own

Today is the first day of March and the Madness has begun.

Thursday, Adidas unveiled its new NCAA uniforms, and I think the best way to describe them would be different. The adizero uniform systems will be worn by six teams (Baylor, UCLA, Louisville, Cincinnati, Kansas and Notre Dame) starting with the post-season on March 13th but can be purchased right now at adidas.com.

The uniforms will come in both sleeveless (Cincinnati, Kansas, Notre Dame) and short sleeve (Baylor, UCLA, Louisville) varieties.  From adidas’ press release:

Both sets of uniforms feature adidas’ quick drying technology found in current NBA uniforms and ClimaCool zones which move heat and moisture away from the body to keep the jersey light and dry during heavy sweating. The innovative adizero short sleeve uniform system is engineered to enhance player performance by improving fit, comfort and mobility and features FORMOTION technology and 360-degree stretch fabric armhole insets for comfort and free range of motion during shooting and dribbling.

 

The uniform’s limited-edition impact camo design and bright coloring were created exclusively for this year’s NCAA basketball postseason run. The impact camo pattern is designed to let players stand out on college basketball’s biggest stage, while patches on the jersey backs feature school specific detailing to pay homage to team spirit and pride.

Not really sure that I am feeling this move. Have you really looked at these things? The new uniforms remind me of the train wreck of the past two years of the NFL Combine uniforms worn by NFL hopefuls.  This just shows that they will make college kids wear just about anything.

Your Jersey Girlfriend,

Marcelle English

RGIII reminds us that sports is serious—business

Robert Griffin, III, affectionately known as RGIII is one of the most talked about rookies this season. His latest talents have forged the Washington Redskins into the playoffs further solidifying his talents on the field. He’s not doing too bad off the field either. His jersey is the number one selling jersey in the NFL right now, out selling that of Peyton Manning and Brett Favre during their rookie seasons. RGIII is more than just an athlete. He’s a brand reminding us that there’s a business running these games.

Sports is a business – BIG business. In the United States alone, the NFL, America’s most popular sport ,grosses well over $10 billion a year. From apparel to ticket sales, advertising and travel, sports is as American as apple pie and the revenue it generates is the necessary ‘a la mode’.

Just ask RGIII. A few weeks ago he was fined $10,000 by the NFL for wearing an Adidas jersey. That may seem a bit unnecessary, but when Nike has invested about $1.1 billion into being the exclusive apparel provider for the NFL for the next five years, it IS serious. Exclusive means just that, and wearing apparel from a competing brand when you are arguably the highest rated rookie in the 2012 season is more than a mere violation of an NFL rule. It’s an enormous insult.

The basic nature of sports is two opponents trying to win. That drive, energy, discipline and skill is the engine that drives the play on the field or court. However, the engine driving the dynamics of the game is the business. Drafting the right rookie can make a “no name” team a household name. Winning a critical game propels the underdog into primetime television–generating millions of dollars in not only advertising revenue, but also in the sales of apparel and other team-logo’d items.

If all this doesn’t convince you, consider this: According to a Yahoo! Sports article:

  • Direct TV generates $600 million – $750 million on their ” NFL Sunday Ticket” subscriptions
  • In 2010, 65 of the top 100 watched sporting events in the United States were NFL games with 30 second Super Bowl ads costing $2.8 million.
  • Electronic Arts, the maker of the popular “Madden” football would lose about $165 million if the NFL remained in a lockout.
  • Americans spent more than $8 billion on sports logo apparel in 2009.
  • Spinoff industries like food and travel make millions of dollars during the NFL season and a lockout cripples their revenues.
  • Anheuser-Busch InBev, which is paying $1.2 billion over six years to make Bud Light the NFL’s official beer sponsor would see revenue down the drain if there was a lockout.
  • Visit Buffalo Niagara, estimates local hotels that play host to visiting NHL teams will lose between $850,000 and $1 million and Niagara Frontier Transportation Authority, says up to 1,700 riders use Metro Rail to attend each Sabres home game and the local economy is feeling the hit from the loss of the season.

And this is just football. Throw in the NBA, MLB, NASCAR and the NHL and you have a monstrous loss of dollars that would rival the national debt. Well, maybe not that much, but it would put a serious hurting on the economy.

So on any given Sunday when fans are yelling, screaming, clapping, and cheering in “fandamonium”  over their team, businesses and industries are doing the same because for all that noise equates to dollars–and jobs.

This is, afterall, a business.

Your Jersey Girlfriend,

~Angela Davis

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