Dallas Cowboys owner, Jerry Jones has always been one to say that he could do whatever he wanted to do in the ‘house that Jerry built’ and this Monday will be no exception.

For this Monday again the Chicago Bears, Jones will open the first Victoria’s Secret PINK store at Cowboys Stadium. This will be the first of the brands kind in an athletic arena/stadium.

Now I’m not talking about just the Victoria Secret NFL’s team apparel, I’m talking about bras and panties, the typical Victoria Secret attire. The Cowboys are promoting Victoria’s Secret PINK as a “fully articulated lifestyle collection for young women that include bras, panties, loungewear and sleepwear.” And don’t worry; there will be merchandise that features the Cowboys’ name and star logo.

The Cowboys will have a ceremonial ribbon-cutting event that will take place a few hours before Monday’s kickoff, which will include Victoria’s Secret models Elsa Hosk and Jessica Hart, and Jones’ daughter, the Cowboys’ executive VP for brand management.

Jerry Jones and his executives NEVER run out of great ideas that are forward thinking to keep them in the minds of their fans and because of that I say a huge “Kudos” to the Dallas Cowboys. Plus, he’s got to find a way to finish paying for that stadium.

Your Jersey Girlfriend,

Marcelle English