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What does NASCAR, Crown Royal, The Brickyard and Jersey Girl Sports All Have In Common?

What does NASCAR, Crown Royal, The Brickyard and Jersey Girl Sports All Have In Common?

At Jersey Girl Sports, I have to say we always get the best of both worlds, sports mixed with great causes, is always a plus for us. As you know Jersey Girl Sports partners with some great companies and events and this time it’s no exception. This weekend we will be traveling to Indianapolis for the Crown Royal Curtiss Shaver 400 at the Brickyard.

Now this race isn’t like any other NASCAR race. Every year for the past six years Crown Royal awards race naming to a NASCAR race and this year for the first time that race is at the Indianapolis Motor Speedway (IMS) on Sunday, July 29th. This year the Crown Royal “Your Hero’s Name Here” program focused on all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers.  Five heroes were chosen as finalists and adult fans visited the Crown Royal Facebook page to cast their votes for the person they felt was most deserving of the honor.

At a special event at Troy, Alabama Fire Station No. 1 a ceremonial Yard of Bricks was revealed to recognize firefight and certified EMT, Curtiss Shaver as winner of Crown Royal’s “Your Hero’s Name Here” program.

Just in case you missed it, this Sunday’s NASCAR race will be call the Curtiss Shaver 400…how cool is that? Now, who can say they’ve had a NASCAR race named after them?

In an effort to bring a little piece of the famed IMS track (more commonly known as The Brickyard) to Troy, Alabama, Crown Royal orchestrated a special ceremony that resulted in the laying of a replica “Yard of Bricks” in Troy’s downtown area. The final engraved brick bearing the race logo was personally laid by Shaver, culminating the ceremony.

“Crown Royal could not be happier to announce Curtiss Shaver as our ‘Your Hero’s Name Here’ winner,” said Yvonne Briese, VP Marketing, Diageo North American whisky. “His story of perseverance and determination inspired everyone in the Crown Royal family and we are proud to honor him with the ultimate race experience.”

As part of the grand-prize package, Shaver will ride in the pre-race pace car, deliver the trophy bearing his name to the race winner in Victory Lane, and kiss the bricks following the race. Through a partnership with IMS, country music artists from Big Machine Label Group including The Band Perry, The Mavericks, Justin Moore and Greg Bates will play special concerts at the track to honor Shaver throughout the race weekend.

In addition to celebrating and honoring the great work of Curtiss Shaver, Jersey Girl Sports will be participating in the Capture the Crown Scavenger Hunt. Twelve online bloggers (including myself) from all across the country will be competing in teams for two days to accomplish a series of task for points. At the end of the weekend the team with the highest number of points will be named the winner.

All I have to say is… “I’m ready!”

So check out the Crown Royal Facebook page for all of the weekend’s activities and updates. Plus follow me as I navigate my way through the mazes of clues during the Capture the Crown Scavenger Hunt on the Jersey Girl Sports Facebook and Twitter pages. I promise I will keep you updated with pictures all weekend long.

Crown Royal and Jersey Girl Sports encourages all race fans to please drink responsibly!

Until next time…Stay Sporty!

Your Jersey Girlfriend,

Marcelle English





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