Women make up almost 50% of sports fans across the NFL, NBA, MLB, and NASCAR. (she-economy.com)YES--women watch sports. Alot of women watch sports. When you consider the women who are trucking their child of to his/her sporting games several days/week some women are more in touch with the game than their male counterparts. But let's take away the fact that women are watching the game. Given the current economic and consumer demographics, it would make good business sense. Consider this:
Women represent 51% of the population, have greater spending power than men, and women have the fastest growing personal spending power over the past decade. (Source: Women.com Networks, Harris Interactive and Proctor & Gamble)
Over 60% of women watched sports regularly vs. 42% who watch soap operas regularly. Women watch more sports than soap operas! (Source: BigResearch Media Study)
In 2007 the number of female unique visitors at work to sports-related web sites grew 37%, compared with the the same period, outpacing the percent increase in male visitors by 76%. (Source: Nielsen Online)
So what WOULD sports be like if women served in key roles. Imagine this:
- Female friendly suites in stadiums complete with better lighting and female amenities in the bathrooms.
- Increased advertising revenue. Inviting companies like Victoria's Secret, Cover Girl and Old Navy to advertise to the almost 50% of the viewing audience is smart business. Though these companies all currently make products that cater to female sports fan, this market is currently ignored.
- A wider variety of female sports apparel. Though the current selection is good, opening the doors to better sports fashion can never be a bad thing.
- More focus on the protecting the players from injury. While men historically have a linear mindset around the nature of the game, a "softer side" should always be considered. You can protect players without destroying the fundamental concept of the game. Just ask the NFL.
- Fierce-er competition. A woman serving as the head coach may be just what some of these teams need. If you don't think a woman could be as intense about her team, I would ask you, have you ever seen two women fight over a man?