Where Women and Sports Meet On Our Terms
The other day while at the grocery store, the Time magazine dated October 26, 2009 caught my eye. The special report on the cover had the headline, “The State of the America Woman” and the words under it read ‘A new poll shows why they are more powerful-but less happy’. This is the article that I have been secretly waiting for since I wrote my first published sports story interviewing the then Los Angles Raiders Great, Bo Jackson, or even when I wrote “Michael Jordan Can Be a Girl Too!”. As a huge sports fan, I was excited to take the magazine home to get at least a small excerpt on how the progress of the women’s movement has impacted sports.
After reading the nine page article, complete with polls and stats that go on for days, I couldn’t believe there was not one stat or reference made to the impact that women have had in the sports world. For years women could only play the dainty sports, like croquet or tennis-activities that were not going to get us overly worked up. Then we moved into holding admin jobs for the big boys, who dare I say, were making the “real decisions”. Then came trailblazers like Billie Jean King and Wilma Rudolph, who captured the minds and hearts of many. Today women are stronger than ever in the sports world. There are women like Lesa France Kennedy, CEO of the International Speedway Corporation who was recently touted as the most powerful woman in sports according to Forbes magazine; then you have Chicago Bear’s Principle Owner, Virginia McCaskey; the wonderful, talented ladies of the WNBA; Molly Fletcher, America’s Top Female Sports Agent; on down to the widely-popular Dallas Cowboy Cheerleader- the one woman that every woman fantasizes about being at least for a couple of hours. Women are doing it ALL!
Even with all the money and power, there’s still no respect. That is why the launch of Jersey Girl is so important, not just for me and my partner, but for the little girls in their pigtails playing soccer, or the team moms who give each weekend to be with their son’s football and basketball teams, or the woman who’s rushing home from work on a Monday evening to trade in her Jimmy Choo’s for a NY Giants jersey and a pair of jeans.
As we say in our mission statement, “Jersey Girl was conceived out of the love for sports. The competitive energy, the excitement from watching each play, and the anticipation of the moment where the dynamics of the game can change in a second are the principles through which Jersey Girl was born. Jersey Girl is at the heart of every woman who loves sports. We create an experience where a woman can find her place and add value within her favorite sport. Additionally we educate, inform and entertain women who enjoy sports. Jersey Girl understands the power and influence that women have in sports and thus creates opportunities to capitalize on the strengths and value they bring to the industry.”
Ladies, this is what you’ve been waiting on, this site is for you; it’s sports from your point of view, on your terms!
Before I wrap-up, I want to give you a quick tour of what you’re going to see when you enter the ‘Jersey Girl Experience’. Around our office, we like to call Jersey Girl, the ESPN for women. We’ll give you everything in the latest Sports News, plus up to minute scores on the Scoreboard. We’ll give you our opinion in the Sound-Off; because we’re women and that’s just what we do. Plus show you how to Get Cute and get ready for any and all JG Events. You’ll get to meet Jada, your J.G.F., your Jersey Girl Friend, who is your go-to girl for ALL things sports. We’ll give you a little Monday Morning Quickie with the Hottie of the Week. But we hope you’ll spend a lot of your time watching JG TV, where you can hear and see from athletes, owners, and other women like yourselves on X’s & O’s, the 3G-Spot, and On the Road.
See ladies, as James Brown sang, ‘this is a man’s world…but it wouldn’t be nothing without a woman…’ Even though the Time magazine didn’t give us our just due, maybe with Jersey Girl and all of the new J.G.F.s we’re going to meet along the way, we’ll have enough of an impact where that can’t help but to at least give us two lines.
Log on to Jersey Girl each and every day for your sports news and entertainment. We’re the place where women and sports meet on OUR terms!